Web Analytics
Web analytics refers to the process of collecting,
measuring, analyzing, and reporting data about
website traffic and user behavior. Web analytics
helps businesses to understand how users
interact with their website and how they can
improve their online presence and performance.
Web analytics involves tracking and measuring
various metrics, such as page views, bounce
rate, time on site, click-through rate, conversion
rate, and traffic sources, to gain insights into
user behavior and website performance. Web
analytics tools, such as Google Analytics,
provide businesses with real-time data and
reports on these metrics, enabling them to
make data- driven decisions and optimize their
website performance.